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Part-time
Adults Employers Part-TimeOur FREE 12 week online courses are a great way to gain a nationally recognised qualification across a number of sectors. These courses enable to you to study flexibly and plan your learning at times that work best for you; whatever your goals. For further details about the course and the content, please click 'Course Description' below.
You have to be aged 19+ at the start of the academic year (31st August) to study this course
This Level 2 Digital Marketing course is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.
Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.
Unit 1: Social Media for Business Section 1: Understanding the range of social media platforms available for use by business Section 2: Knowing how to use social media platforms to engage an audience Section 3: Understanding the role of social media in building brand reputation
Unit 2: Email as a Promotional Tool for Business Section 1: Understanding how email campaigns can help businesses reach and engage their audience Section 2: Planning an email campaign Section 3: Understanding the role of data protection regulations when implementing email campaigns
Unit 3: Digital Marketing Review Section 1: Understanding the role of digital marketing Section 2: Knowing how to review the effectiveness of digital marketing Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews
Unit 4: Understanding Search Engine Optimisation for Business Section 1: Understanding the principles of Search Engine Optimisation (SEO) Section 2: Knowing how Search Engine Optimisation benefits business Section 3: Knowing how to use Search Engine Optimisation to benefit a business
Unit 5: Digital Marketing for Business Section 1: Understanding the role of digital marketing in business Section 2: Understanding how digital promotion is achieved Section 3: Producing a plan to promote a business through digital channels Section 4: Knowing how to use online presence to raise funds and cut costs
You will be asked a series of eligibility questions during the enrolment process
You have to be aged 19+ at the start of the academic year (31st August) to study this course
This course is online and the start date is flexible
12 weeks
| Age | Cost |
|---|---|
| All ages | Free |
| 19+ | £0 |
Depending on your age, course, educational history and personal circumstances, there may be options available for you to receive a course fully-funded by the government. Our fee calculator will help give you an idea on whether you'll be able to have your course fee waived or covered by an Advanced Learner Loan.
If you are aged 19 - 24 at the start of your course and have an active Education, Health & Care Plan (EHCP), any course up to and including level 3 will be fully-funded by the government. This means you will not have a course fee to pay and any equipment considered essential to complete your course will be provided by the college.
Certificate in Digital Marketing Level 2
Online e-learning delivery with modular units to complete