College of West Anglia Joins Forces with College Marketing Network to Launch Innovative National Campaign for Adult Education Revival

 College of West Anglia (CWA) is thrilled to announce its active involvement in a ground-breaking nationwide campaign initiated by the College Marketing Network (CMN). This campaign aims to combat the decline in adult participation in education, specifically focusing on part-time courses. Through a strategic partnership with over 20 esteemed member colleges across the United Kingdom, including CWA, CMN is leading an unprecedented effort to reignite interest in lifelong learning. By working together, we emphasize the value of education and the importance of creating a supportive and accessible learning environment for adults from all walks of life.

Running throughout August and September, this joint campaign represents a dedicated endeavour to reverse the trend of declining adult education participation. At CWA we take pride in contributing to this national campaign, which stands out due to its comprehensive scope and engagement of colleges across various regions of the UK. This partnership signifies a significant milestone, with CMN at the forefront of pioneering a unified approach to promoting adult education on a nationwide scale.

As part of this innovative campaign, we are leveraging cutting-edge technology through the "Upskill Reskill" platform. This ground-breaking tool empowers adults to assess their skills, explore potential career paths aligned with their passions, and ambitions. "Upskill Reskill" not only identifies new career opportunities but also provides avenues for refining and expanding existing skill sets, ultimately enhancing prospects in chosen fields.

Emma Wilde, Executive Director at The College Marketing Network commented:

"We are proud to lead this ground-breaking national campaign in partnership with College of West Anglia, media agency Forward and Thinking Limited, and Media Partnership Ltd. Our collective efforts are geared not only towards addressing the decline in adult education but also inspiring a renewed enthusiasm for learning among adults across the UK."

Michelle Blake, Marketing Manager at CWA said:

"We have been members of the marketing Network for over 20 years and always found the network to be an invaluable resource of knowledge.  Hopefully this will be the first of many joint campaigns."

As the campaign unfolds, we are confident that this collaborative initiative will spark positive change, motivating individuals throughout the UK to embark on educational journeys that unlock their potential and reshape their futures.

All our courses for adults can be found here: https://cwa.ac.uk/adults along with the "Upskill Reskill" platform.