Graphic Design students have been put at the heart of a safer driving campaign. Cambridgeshire County Council road safety officers set the Wisbech students a brief to help raise awareness about the dangers of taking drugs and driving. The winning concept was designed by Jake Howlett. His series of posters with the slogan “Drugs can Colour Your Senses” has now been given approval from the Department for Transport to use for a local campaign starting in February. This will aim to promote awareness of the dangers of driving whilst under the influence of drugs. Following the introduction of a new law in March this year, police can now do road side tests to detect drug/drivers in England and Wales. Maree Richards, Cambridgeshire County Council’s road safety officer, said: “Working with these students has been a great experience; they have amazing talent and an understanding of how to convey these important messages in a creative way.” Jake, who has since started Graphic Design at Norwich University of the Arts, said: “I am really happy that my work was chosen and will be used to promote this important message. Drugs driving is a very important issue and to be involved in the campaign design was educational and exciting.” Graphic design course director Jane Goodwin said: “Engagement with live briefs helps to put learning into context and offers invaluable experience in preparing our students for work. Our Graphic Design students never fail to impress their clients with their maturity, commitment and creativity and this project was no exception.” To find out more about drug/driving please visit the THINK website.